Phoenix Coffee and Out Of Place present Dawn Patrol coffee
Friday July 22, 2010 Dawn Patrol coffee will be available at Phoenix Coffee shops and Whole Foods.
Dawn Patrol is the coffee collaboration between Phoenix Coffee and Out Of Place.
During the Cleveland Film Festival I was reminded of how much coffee we drank at Bela Dubby while editing the movie. Bela Dubby was a short walk from Scott’s place and they served hot, freshly brewed coffee from Phoenix Coffee. On March 16, 2010, I posted a message on our Twitter:
“@west9thphoenix how about Phoenix be the official coffee bean sponsor of Out Of Place!? Tweet if interested….”
A few hours later I received a direct message from Lizzy Caston from Phoenix asking me what I had in mind. We began to throw ideas back and forth and the Dawn Patrol blend was created. Every surfer knows the routine. Waking at dawn, driving to the shore searching for waves. An integral part of that routine for me is brewing a pot of coffee and filling my thermos. There is something about drinking a cup of coffee at sunrise on the beach. I love the way everything looks. It is an incredible way to wake up, even if there are no waves.
I have had so much fun working with the people at Phoenix. Being a huge coffee nerd (my birthday present from my girlfriend was this) it has been an enlightening and exciting experience. Sarah Wilson-Jones, the owner of Phoenix, asked me and the OOP crew to come by the Phoenix roasting headquarters to talk coffee and figure out what Dawn Patrol was going to be. After partaking in a coffee cupping (sort of the equivalent of wine tasting) we nailed out the Dawn Patrol blend, a top secret mix of Costa Rican (home of amazing surf and coffee), Ethiopian, and New Guinea (also home of some of the worlds best coffee and mysto epic waves). The blend is incredible thanks to the highly developed palates of Sarah and Wes, the resident Phoenix Coffee-barista-wonder-boy-flavor-consultant (stay tuned for an interview with Wes about Dawn Patrol and Cleveland coffee).
We worked with Sean Higgins (www.thebubbleprocess.com), the Phoenix in-house designer on the label. The dude has chops. Check out the new Phoenix site he did graphics for. I couldn’t be happier with the label he designed.
Beginning tomorrow Dawn Patrol will be available in Phoenix coffee shops and Whole Foods. And on Saturday at our screening at Cedar Lee (@ noon) the coffee and OOP shirts and CD’s will be for sale.
Let me finish this up by saying that we are working with Trevor Marzella (I should saw we are “lucky to be working with Trevor Marzella“) on the DVD design. We are shooting for a mid-August release. Stay posted.
In the meantime, drink lots of coffee, surf naked, go see Out Of Place at the Cedar Lee!!! and watch the Mad Men premiere this Sunday July 25th. Thanks Lizzy, Jamie, Sarah, Wes, Chris, Nikki, Irene, and Sean for making Dawn Patrol awesome!






























This is going to be a great trip back home to the Jersey Shore.
Order the DVD online in our